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Project Information

Project Information


The Science of Changing Behavioral Health Social Norms


Project Scope:

An ad hoc committee under the auspices of the National Research Council and Institute of Medicine will examine the evidence base on strategies to change social norms, beliefs, and attitudes related to mental and substance use disorders.  The U.S. Department of Health and Human Services, Center for Behavioral Health Statistics and Quality (CBHSQ) at SAMHSA will use the recommendations for strategic planning within an ongoing program of research in the area of social norms and communications practices and to inform the SAMHSA Office of Communication’s future activities to change behavioral health social norms. 

The committee will review and discuss evidence on 1) the change in behavioral health norms needed to support individuals with mental and substance use disorders to seek treatment and other supportive services; 2) discrimination, negative attitudes, and stereotyping faced by individuals with mental health and/or substance use disorders; and 3) public knowledge about behavioral health, including how to seek help for people with such disorders.

The committee will issue a final report with recommendations to address the above issues. 

 

Status: Current

PIN: DBASSE-BBCSS-15-01

Project Duration (months): 23 month(s)

RSO: Vandemark, Lisa



Geographic Focus:

Committee Membership

Committee Post Date: 03/16/2015

David H. Wegman - (Chair)
University of Massachusetts at Lowell

David H. Wegman is emeritus professor in the School of Health and Environment at the University of Massachusetts, Lowell. Dr. Wegman was previously dean of the School of Health and Environment. He also serves as adjunct professor at the Harvard School of Public Health. Dr. Wegman has focused his research on epidemiologic studies across a range of work-related health conditions, including respiratory disease, musculoskeletal disorders, and cancer. He has also written on public health and policy issues concerning occupational hazard and health surveillance, methods of exposure assessment for occupational epidemiologic studies, the development of alternatives to occupational regulation and the use of participatory methods to study occupational health risks. Dr. Wegman is a member of the NRC Board on Human Systems Integration and the IOM Committee on Aerospace Medicine and the Medicine of Extreme Environments. He has served as both member and chair on numerous NRC and IOM committees, and has been designated as a National Associate to recognize his extraordinary service to the NRC and IOM. Dr. Wegman received his B.A. from Swarthmore College, and his M.D. and M.Sc. from Harvard University and is board certified in preventive medicine (occupational medicine).
Beth Angell
Rutgers, The State University of New Jersey,

Beth Angell is associate professor in the School of Social Work and the Institute for Health, Health Care Policy, and Aging Research at Rutgers University. Her research focuses on serious mental illness, including predictors of treatment seeking, and treatment engagement and adherence; consumer-provider interactions and relationships; sources and consequences of stigma; and mandated treatment. Her projects have been funded by the National Institute of Mental Health, the NARSAD foundation, the John D. and Catherine T. MacArthur Foundation Research Network on Mandated Community Treatment, and the Chicago Community Trust. Dr. Angell’s current projects focus on vulnerable populations, including incarcerated persons, and those with serious and persistent mental illness. Dr. Angell received an M.S.S.W. and a Ph.D. in social welfare from the University of Wisconsin-Madison.
Joseph N. Cappella
University of Pennsylvania

Joseph N. Capella is the Gerald R. Miller Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania. His research areas include social cognition, communication theory, health communication, persuasion and politics, nonverbal behavior, and statistical and mathematical methods. He conducts studies on cognitive processing of verbal and visual materials, organization of social interaction, and message effects. Dr. Cappella’s research has resulted in more than 150 articles and book chapters and four co-authored books in areas of health and political communication, social interaction, nonverbal behavior, media effects, and statistical methods. His research has been supported by grants from NIMH, NIDA, NSF, NCI, NHGRI, the FDA, The Twentieth Century Fund, and from the Markel, Ford, Carnegie, Pew, and Robert Wood Johnson foundations. His book with Kathleen Hall Jamieson on the Spiral of Cynicism has won prizes from the American Political Science Association and the ICA. He has served on the editorial boards of 20 different journals. He is a Fellow of the International Communication Association and its past president, a distinguished scholar of the National Communication Association, and recipient of the B. Aubrey Fisher Mentorship Award. Dr. Cappella received his Ph.D. in communication from Michigan State University.
Patrick W. Corrigan
Illinois Institute of Technology

Patrick W. Corrigan is distinguished professor of psychology at the Illinois Institute of Technology, and editor of a new journal by the APA, Stigma and Health. Previously, he was Associate Dean for Research in the Institute of Psychology at Illinois Institute of Technology, and professor of psychiatry at Northwestern University Feinberg School of Medicine and at the Pritzker School of Medicine at the University of Chicago. His research examines psychiatric disability and the impact of stigma on recovery and rehabilitation. Currently, he is principal investigator of the National Consortium for Stigma and Empowerment, a collaboration of investigators from more than a dozen research institutions, which is funded by NIMH. Dr. Corrigan is the author of The Stigma of Disease and Disability by the American Psychological Association, and principal investigator of current grants from NIMH, NIMHD, and PCORI. Dr. Corrigan earned a Psy.D. in clinical psychology from the Illinois School of Professional Psychology.is associate professor in the School of Social Work and the Institute for Health, Health Care Policy, and Aging Research at Rutgers University.
William L. Holzemer
Rutgers, The State University of New Jersey, New Brunswick

William L. Holzemer (IOM) is dean and distinguished professor of nursing at Rutgers University. Previously, at the School of Nursing, University of California, San Francisco he was associate dean for research and chair of the Department of Community Health Systems. Dr. Holzemer has received international distinction for his research focused on living well with HIV/AIDS, including the aspects of adherence, stigma, symptoms and quality of life. He recently completed two National Institute of Health grants as principal investigator exploring the impact of HIV stigma on quality of care in five African nations for people living with HIV infection; and his research has been featured in numerous important health care and nursing journals. He is a member of the Institute of Medicine, and has served as both member and chair on numerous IOM committees. Dr. Holzemer earned a BSN in nursing from San Francisco State University and a PhD in education from Syracuse University.
Clarence E. Jordan
Value Options, Inc.

Clarence Jordan is Vice President of Wellness and Recovery, Beacon Health Options where he leads a multidisciplinary team devoted to providing recovery-based services, including a network of peers who work directly with adults and families. Mr. Jordan has worked with the National Alliance on Mental Illness (NAMI) and served two terms on the national board of directors. As a member of his local affiliate he developed “A Family Guide on Mental Illness, What Every Family Needs to Know.” As a result of his work in the African American community his State Office was presented with the 2006 NAMI Multi-Culture Outreach Award. Mr. Jordan also serves on the board of directors of SourceAmerica whose mission it is to promote competitive employment of individuals with major disabilities. Mr. Jordan is a national spokesperson and author on peer services, wellness and recovery, and the stigma of mental illness and substance abuse. Mr. Jordan received the Consumer Leadership Award at the Substance Abuse and Mental Health Service Administration’s (SAMHSA) 2010 National Voice Awards. He was selected as the 2014 Peer Specialist of the Year by the National Council on Community Behavioral Health. Mr. Jordan earned an M.B.A. at the Naval Post Graduate School in Monterey California.
Annie Lang
Indiana University

Annie Lang is distinguished professor of telecommunications and cognitive science at Indiana University. Her research seeks to explain how people process mediated messages. To date this work has produced a general data-driven model of mediated message processing. This research has resulted in over 100 academic publications and been supported by almost 3 million dollars in grants. She is serving a three-year term as editor of the journal Media Psychology, is a Fellow of the International Communication Association, and is recipient of ICA’s Steven H. Chaffee career productivity award. Dr. Lang earned her Ph.D. in mass communication from the University of Wisconsin, Madison.
Rebecca Palpant Shimkets
The Carter Center

Rebecca Palpant Shimkets is associate director for The Rosalynn Carter Fellowships for Mental Health Journalism of the Carter Center Mental Health Program. Ms. Shimkets developed and oversees a journalism fellowship program that each year awards stipends to approximately ten professional journalists in the United States and Colombia to produce a significant work on mental health or mental illnesse. Within the Carter Center Mental Health Program she also designs new initiatives related to stigma reduction and measurement and advises on programming including the annual national symposium. Ms. Shimkets is an active leader in the field participating on advisory boards, committees, and within national work groups related to stigma and accurate portrayals of mental illnesses in the media. Ms. Shimkets received a M.S. in community counseling from Georgia State University.
Bernice A. Pescosolido
Indiana State University

Bernice A. Pescosolido is distinguished professor of sociology at Indiana University and director of the Indiana Consortium for Mental Health Services Research. In the area of stigma research, Dr. Pescosolido has led a team of researchers on a series of national and international stigma studies including the first U.S national study in 40 years, the first national study of children's mental health, and the first global study of 16 countries representing all six inhabited continents. Her research addresses how social networks connect individuals to their communities and to institutional structures, providing the "wires" through which people’s attitudes and actions are influenced. Dr. Pescosolido has received numerous career, scientific, and community awards including the Wilbur Lucius Cross Medal from Yale University, the Carl A. Taube Award for Distinguished Contributions to the Field of Mental Health Services Research from the Mental Health Section of the American Public Health Association, and the Leonard I. Pearlin Award for Distinguished Contributions to the Sociological Study of Mental Health from the American Sociological Association. Dr. Pescosolido earned a M.A., M.Phil., and Ph.D. in sociology from Yale University.
Ruth Shim
Lenox Hill Hospital

Ruth Shim is vice chair of education and faculty development in the Department of Psychiatry at Lenox Hill Hospital in New York City. Formerly, she was an associate professor in the Department of Psychiatry and Behavioral Sciences at Morehouse School of Medicine, and the associate director of Behavioral Health at the National Center for Primary Care. Her research interests include mental health stigma, integration of primary care and behavioral health care, and mental health disparities. She is co-editor of an upcoming book on the social determinants of mental health, to be published by American Psychiatric Publishing. Dr. Shim has ongoing collaborative relationships with the Carter Center Mental Health Program, the Satcher Health Leadership Institute at Morehouse School of Medicine, and the Center for Behavioral Health Policy Studies at the Rollins School of Public Health at Emory University. Dr. Shim is a Fellow of the American Psychiatric Association, and is a member of the Preventive Psychiatry and Fellowship Committees of the Group for the Advancement of Psychiatry. She received a M.P.H. in health policy and a M.D. from Emory University.
Eric R. Wright
Georgia State University

Eric R. Wright is professor of sociology and public health at Georgia State University and a Second Century Initiative (2CI) faculty in the Atlanta Census Research Data - Health Policy and Risky Behaviors Cluster. Prior to joining the faculty at Georgia State University, Dr. Wright was a professor and chair of the Department of Health Policy and Management and director of the Center for Health Policy in the Indiana University Richard M. Fairbanks School of Public Health at Indiana University-Purdue University Indianapolis. As a medical sociologist, his research interests center on social and public policy responses to mental health and illness, substance use and addictions, sexual health, and HIV/STI prevention. In addition, Dr. Wright is actively involved in conducting research to understand and ameliorate health problems and disparities in minority and other vulnerable communities, including lesbian, gay, bisexual, transgender, and queer people. He has extensive experience in working with community organizations as well as local and state government to better understand community health needs and improve the effectiveness of health- and healthcare- related programs and policies. He is or has been the principal or co-principal investigator of numerous federal and state-funded research and evaluation projects and has published many policy briefs, technical reports, and peer-reviewed scientific papers which have appeared in medical sociology as well as interdisciplinary health, psychiatric, and health policy journals. He holds a M.A. and Ph.D. in sociology from Indiana University, Bloomington.
Lisa M. Vandemark - (Staff Officer)
National Research Council

Lisa M. Vandemark, Ph.D., Senior Program Officer
Lisa M. Vandemark is board certified and licensed as an advanced practice psychiatric nurse in the District of Columbia where she maintains a clinical practice working with children and families. In her previous tenure at the Academies from 1998-2005, Lisa directed two standing committees at the National Research Council’s Board on Earth Sciences and Resources and several consensus studies at both the National Research Council and the Institute of Medicine. These activities focused primarily on social and environment influences on health and health outcomes in the United States and in developing countries. From 2006 to 2010, Lisa was on the faculty at the Medical University of South Carolina where she taught in the psychiatric nurse practitioner and global health programs. During that time, she was also a consultant and Fulbright scholar in Northeast Thailand and Laos, and is currently on the Fulbright Specialist roster for global and community health. At the American Nurses Association from 2011-2013, Lisa was Assistant Director for Research and the main faculty liaison for the American Nurses Credentialing Center. Most recently, she has been a nurse consultant at the Health Resources and Services Administration (HRSA) Division of Nursing and Public Health. Lisa Vandemark holds a bachelor’s and master’s degree in nursing from Rutgers University and Catholic University respectively, and a master’s degree in Human Ecology from the University of Brussels, and PhD in Geography from Rutgers University.


Committee Membership Roster Comments

Vicki Rideout resigned from the committee


Disclosure of Conflicts of Interest

The proposed committee membership represents a balance among several relevant disciplines and areas of expertise, under the following categories:
NOTE: FACA 15 Requirement Waived

1) Social norms, beliefs, attitudes, and stigma;
2) Behavioral health (including subject areas such as mental and substance use disorders, treatment, and treatment seeking);
3) Health communication, health literacy, and strategic communications.

Within the category of health communications and strategic communications, the slate includes individuals with broad knowledge of media outreach to youth and other target populations, as well as more specific expertise with print media programs aimed specifically at reducing stigma concerning mental and substance use disorders.

Within the behavioral health category, the proposed slate includes individuals with expertise in mental health related to various minority populations as well as experience from within minority and other target populations; and those with experience in mental or substance use disorders as consumers, survivors, or family members. Nominations within these sensitive sub-categories came from experts in the field of mental health stigma and sponsors in addition to the standard sources.

Events



Location:

National Academy of Sciences Building
2101 Constitution Ave NW, Washington, DC 20418
Event Type :  
-

Registration for Online Attendance :   
NA

Registration for in Person Attendance :   
NA


If you would like to attend the sessions of this event that are open to the public or need more information please contact

Contact Name:  Lisa M. Vandemark
Contact Email:  lvandemark@nas.edu
Contact Phone:  202-334-3881

Agenda
This meeting is closed in its entirety.
Supporting File(s)
-
Is it a Closed Session Event?
Yes

Closed Session Summary Posted After the Event

The following committee members were present at the closed sessions of the event:

David Wegman (Chair); Beth Angell
Patrick Corrigan; William Holzemer; Clarence Jordan; Bernice Pescosolido; Ruth Shim; Rebecca Shimkets; Annie Lang and Eric Wright.

The following topics were discussed in the closed sessions:

The draft report.

The following materials (written documents) were made available to the committee in the closed sessions:

The latest draft of the report.

Date of posting of Closed Session Summary:
April 22, 2015
Publication(s) resulting from the event:

-


Location:

Meeting conducted by conference call.
Event Type :  
-

Registration for Online Attendance :   
NA

Registration for in Person Attendance :   
NA


If you would like to attend the sessions of this event that are open to the public or need more information please contact

Contact Name:  Lisa M Vandemark
Contact Email:  lvandemark@nas.edu
Contact Phone:  202-334-3881

Supporting File(s)
-
Is it a Closed Session Event?
Yes

Closed Session Summary Posted After the Event

The following committee members were present at the closed sessions of the event:

David Wegman (Chair); Beth Angell
William Holzemer; Clarence Jordan; Bernice Pescosolido; Ruth Shim; Rebecca Shimkets; and consultants
Annie Lang and Eric Wright.

The following topics were discussed in the closed sessions:

Draft conclusions and recommendations, and the draft outline of the report.

The following materials (written documents) were made available to the committee in the closed sessions:

Drafts of the latest versions of the outline and of the conclusions and recommendations.

Date of posting of Closed Session Summary:
July 21, 2015
Publication(s) resulting from the event:

-


Location:

The meeting will be conducted by WebEx.
Event Type :  
-

Registration for Online Attendance :   
NA

Registration for in Person Attendance :   
NA


If you would like to attend the sessions of this event that are open to the public or need more information please contact

Contact Name:  Lisa M. Vandemark
Contact Email:  lvandemark@nas.edu
Contact Phone:  202-334-3881

Agenda
Board on Behavioral, Cognitive, and Sensory Sciences
Standing Committee on the Science of Changing Behavioral Health Social Norms
Standing Committee Meeting #5: May 27, 2015

The meeting will be conducted by WebEx. To obtain information about how to articipate in the open session contact Lisa Vandemark, the study director, at 202-334-3881 or lvandemark@nas.edu.

AGENDA
Wednesday, May 27, 2015

OPEN SESSION WITH ASPE AND SAMHSA
1:00-1:45 p.m.

Update from SAMHSA and ASPE
Janet Heekin, SAMHSA
Marie Squillace, ASPE

CLOSED SESSION
1:45-2:00 p.m.
Supporting File(s)
-
Is it a Closed Session Event?
Yes

Closed Session Summary Posted After the Event

The following committee members were present at the closed sessions of the event:

David Wegman; Beth Angell; Patrick Corrigan; William Holzemer; Clarence Jordan; Bernice Pescosolido; Ruth Shim; Rebecca Palpant Shimkets. Also
consultants Annie Lang; Eric Wright; and Joseph Capella.

The following topics were discussed in the closed sessions:

Conclusions and recommendations.

The following materials (written documents) were made available to the committee in the closed sessions:

A draft of the conclusions and recommendations that will be included in the report.

Date of posting of Closed Session Summary:
April 22, 2015
Publication(s) resulting from the event:

-


Location:

Keck Center
500 5th St NW, Washington, DC 20001
Event Type :  
-

Registration for Online Attendance :   
NA

Registration for in Person Attendance :   
NA


If you would like to attend the sessions of this event that are open to the public or need more information please contact

Contact Name:  Renee Wilson Gaines
Contact Email:  rwilson@nas.edu
Contact Phone:  202-334-2145

Agenda
This meeting is closed in its entirety.
Supporting File(s)
-
Is it a Closed Session Event?
Yes

Closed Session Summary Posted After the Event

The following committee members were present at the closed sessions of the event:

David Wegman; Beth Angell; Patrick Corrigan; William Holzemer; Clarence Jordan; Bernice Pescosolido; Ruth Shim; Rebecca Palpant Shimkets. Also
consultants Annie Lang; Eric Wright; and Joseph Capella (by conference call).

The following topics were discussed in the closed sessions:

The preliminary conclusions and recommendations and the outline of the report.

The following materials (written documents) were made available to the committee in the closed sessions:

Earlier versions of the preliminary conclusions and recommendations; example outlines for the report.

Date of posting of Closed Session Summary:
April 20, 2015
Publication(s) resulting from the event:

-


Location:

Keck Center
500 5th St NW, Washington, DC 20001
Event Type :  
-

Registration for Online Attendance :   
NA

Registration for in Person Attendance :   
NA


If you would like to attend the sessions of this event that are open to the public or need more information please contact

Contact Name:  Renee L. Wilson Gaines
Contact Email:  rwilson@nas.edu
Contact Phone:  202-334-2145

Agenda

DRAFT

COMMITTEE ON THE SCIENCE OF CHANGING
BEHAVIORAL HEALTH SOCIAL NORMS

Workshop: Opportunities and Strategies to Promote Behavior Change in Behavioral Health
April 15, 2015

The National Academies’ Keck Center ? Room 100
500 5th Street NW ? Washington, DC 20001

FULL AGENDA

DAY ONE - Wednesday, April 15, 2015

8:00 AM Workshop Check-in

8:30 Welcome From the National Research Council
Barbara Wanchisen, Director, Board on Behavioral, Cognitive, and Sensory Sciences

8:45 Workshop Overview And Goals
David Wegman, Committee Chair
Lisa Vandemark, Study Director

9:00 Keynote Address
Alan I. Leshner, CEO Emeritus, American Association for the Advancement of Science

9:30 PANEL I ? Domestic Perspectives

Panel Synopsis: Panelists will present on successes and challenges of U.S. national, state and local campaign efforts aimed at changing behavioral health social norms.

Moderator: Judith Warner
Discussant: Patrick Corrigan, Committee Member

Panelists:
• Structural Stigma and the Health of Lesbian, Gay, and Bisexual populations: Implications for changing social norms: Mark Hatzenbuehler, Columbia University.
• Peer Counselor: Wounded Healer Please Apply: Peggy Swarbrick, Rutgers University
• Culture and How It Shapes and Protects against Mental Illness stigma: Empirical illustrations from Chinese groups: Lawrence H. Yang, Columbia University
• The Role of Clinical Practitioners in Community and Institutional Promotion of Mental Health and Addiction Treatment: Toward Structural Competency: Helena Hansen, New York University
10:45 BREAK

11:00 PANEL II ? Implementing Change in the U.S. Context: Critical Evaluations

Panel Synopsis: How can SAMHSA implement change based on evidence from previous campaigns?

Moderator: Judith Warner
Discussant: Beth Angell, Committee Member

Panelists:
• CAMHSA/ Patrick Corrigan, Committee Member
• Results from A School-Based Intervention to Changes Norms About Mental Illnesses/Bruce Link, Columbia University


12:00 LUNCH

1:00 Presentation: A Cultural Cognitive Approach to Communicating about Child Mental Health

Presenter: Nathaniel Kendall-Taylor, The Frameworks Institute

Moderator: Vicky Rideout, Committee Member

2:00 PANEL III ? Implementing Change in the U.S. Context: Strategies for Reaching Audiences

Panel Synopsis: Reflections on panel presentations in the context of the lived experiences of consumers, advocates, family-members, and practitioners.

Moderator: Rebecca Palpant Shimkets, Committee Member

Panelists:
• Clarence Jordan, Committee Member
• Ruth Shim, Committee Member
• Susan Rogers, National Mental Health Consumers’ Self-help Clearinghouse
• Joe Powell, Association of Persons Affected by Addiction


3:15 BREAK

3:30 PANEL IV ? Perspectives from Outside the United States

Panel Synopsis: Panelists will present on successes and challenges of campaign efforts aimed at changing behavioral health social norms outside of the United States.

Moderator: Beth Angell, Committee Member
Discussant: Patrick Corrigan, Committee Member

Panelists:
• Evaluation of England's National Time to Change Anti-stigma Campaign: Results from phase one: Sara Evans Lacko/King’s College, London
• The Opening Minds Initiative of the Mental Health Commission of Canada: Robert Edwards Whitley/McGill University
• Changing Behavioral Health Social Norms: Interventions and Outcomes from Australia: Anthony Jorm/University of Melbourne

4:45 CONCLUDING COMMENTS
• David Wegman, Committee Chair

5:00 ADJOURN
Supporting File(s)
-
Is it a Closed Session Event?
No

Publication(s) resulting from the event:

-


Location:

Keck Center
500 5th St NW, Washington, DC 20001
Event Type :  
-

Registration for Online Attendance :   
NA

Registration for in Person Attendance :   
NA


If you would like to attend the sessions of this event that are open to the public or need more information please contact

Contact Name:  Renee L. Wilson Gaines
Contact Email:  rwilson@nas.edu
Contact Phone:  202-334-2145

Agenda
Board on Behavioral, Cognitive, and Sensory Sciences
Standing Committee on the Science of Changing Behavioral Health Social Norms
Standing Committee Meeting #2: March 19, 2015

The National Academies
Keck Center, Room 100
500 Fifth Street, NW
Washington DC 20001

AGENDA
Thursday, March 19, 2015
8:00-9:00
CLOSED SESSION

OPEN SESSION WITH ASPE AND SAMHSA
9:00-12:00

Update from SAMHSA and ASPE
Janet Heekin, SAMHSA
Marie Squillace, ASPE

10:45
BREAK

12:00-4:45
CLOSED SESSION
Supporting File(s)
-
Is it a Closed Session Event?
Yes

Closed Session Summary Posted After the Event

The following committee members were present at the closed sessions of the event:

David Wegman (Chair)
Beth Angell
William Holzemer
Clarence Jordan
Bernice Pescosolido
Vicki Rideout
Ruth Shim
and Rebecca Palpant Shimkets

The following topics were discussed in the closed sessions:

The statement of task, the research questions, and planning for the preparation of the consensus report.

The following materials (written documents) were made available to the committee in the closed sessions:

None

Date of posting of Closed Session Summary:
March 20, 2015
Publication(s) resulting from the event:

-


Location:

Keck Center
500 5th St NW, Washington, DC 20001
Event Type :  
-

Registration for Online Attendance :   
NA

Registration for in Person Attendance :   
NA


If you would like to attend the sessions of this event that are open to the public or need more information please contact

Contact Name:  Renee L. Wilson Gaines
Contact Email:  rwilson@nas.edu
Contact Phone:  202-334-2145

Agenda
COMMITTEE ON THE SCIENCE OF CHANGING BEHAVIORAL HEALTH SOCIAL NORMS

Workshop: Lessons Learned from Diverse Efforts to Change Social Norms
March 18, 2015

The National Academies’ Keck Center ? Room 100
500 5th Street NW ? Washington, DC 20001

FULL AGENDA

DAY ONE - Wednesday, March 18, 2015

8:30 am Workshop Check-in

9:00 Welcome From the National Research Council
Barbara Wanchisen, Director, Board on Behavioral, Cognitive, and Sensory Sciences

9:10 Workshop Overview And Goals
David Wegman, Committee Chair
Lisa Vandemark, Study Director

9:30 PANEL I ? Messaging

Panel Synopsis: Lessons learned about messaging (“What you say”) from previous efforts in relevant fields, about the importance of messaging in efforts to change social norms, including relevant elements of messaging such as dimensionality, concept, definition, and structure.

Moderator: Joanne Silberner
Discussant: Vicky Rideout, Committee Member

Panelists:
• Key Principles in the Design of Effective Persuasive Messages: Engagement and Acceptance: Joseph Cappella. Annenberg School for Communication
• Making the Most of Your Message: How message structure and content influence attention, cognition, emotion, and intentions: Annie Lang, Indiana University
• Behavioral Economics & Social Marketing: Tony Foleno, The Ad Council
• The Context and National Testing of PSAs: The “Schizo” Project: Bernice Pescosolido, Indiana University

10:45
BREAK

11:00 Remarks from SAMHSA: Kana Enomoto, Deputy Administrator, SAMHSA.

11:15 PANEL II ? Methods

Panel Synopsis: This session would focus on exploring evidence-based platforms (“How you say it”) that can be used for media/communications efforts, and the strengths and weaknesses of the various media types in the context of the social norms targeted for change.

Moderator: Joanne Silberner
Discussant: Bernice Pescosolido, Committee Member

Panelists:
• Using entertainment media to deliver public health messages: A case study of Grey’s Anatomy: Vicky Rideout, VJR Consulting
• Reporting Mental Health Issues in a Rapidly Changing Media Landscape: Resources, New Developments, and Future Directions: Rebecca Palpant Shimkets, The Carter Center
• National Advertising to Reduce Youth Tobacco Use The truth campaign: Donna Vallone, American Legacy Foundation

12:30 LUNCH

1:15 PANEL III ? Big Picture Look at Social Change

Panel Synopsis: How did social norms on those issues change? What role did mass media campaigns play? What roles did other elements, such as public policy, regulatory changes, or grass-roots campaigns play in influencing change in social norms?

Moderator: Joanne Silberner
Discussant: Rebecca Palpant-Shimkets, Committee Member

Panelists:
• The designated driver campaign: Jay A. Winsten, Harvard University
• When You Know Better You Do Better: Phill Wilson, Black AIDS Institute
• Legacy 2: Youth Smoking: Robin Koval, American Legacy Foundation
• Gay & Lesbian Bullying Prevention: Tony Foleno, Ad Council


2:30 PANEL IV ? Case Studies in Changing Social Norms

Panel Synopsis: Media and communications campaigns/strategies used to improve social norms, beliefs, and attitudes in health-related arenas in which negative social norms, chronicity, and behavior change are relevant (e.g., epilepsy, HIV/AIDS, cancer.).

Moderator: Joanne Silberner
Discussant: William Holzemer, Committee Member

Panelists:
• Epilepsy: Sources of Stigma and Campaign Efforts: Joan Austin, Indiana University
• Reducing HIV-Related Stigma in Healthcare Settings: From Africa to Alabama: Janet Turan, UAB Birmingham
• Deserve to Die: A campaign that uprooted long held beliefs: Kay Cofrancesco, Lung Cancer Alliance

3:30 BREAK

3:45 Reflections on Lessons Learned and Open Discussion

Panel Synopsis: Discussants will reflect on panel presentations in the context of what we know about the effectiveness of different types of media and communications campaigns/strategies used to improve social norms, beliefs, and attitudes regarding mental and substance use disorder and access to treatment.

Moderator: David Wegman

Panelists:
• Vicky Rideout, Committee Member
• Bernice Pescosolido, Committee Member
• Beth Angell, Committee Member
• William Holzemer, Committee Member


4:30 CONCLUDING COMMENTS
• David Wegman, Committee Chair

4:45 ADJOURN

Meetings and activities of BBCSS are sponsored by:
Alfred P. Sloan Foundation; American Psychological Association; Bill & Melinda Gates Foundation; Elsevier; National Aeronautics and Space Administration; National Cancer Institute; National Institute on Aging; National Science Foundation; U.S. Army Research Institute for the Behavioral Sciences; William and Flora Hewlett Foundation; The U.S. Department of Health and Human Services; Office of the Assistant Secretary for Planning and Evaluation (ASPE); Substance Abuse and Mental Health Services Administration (SAMHSA)
Supporting File(s)
-
Is it a Closed Session Event?
No

Publication(s) resulting from the event:

-

Publications

  • Publications having no URL can be seen at the Public Access Records Office