Project: Developing Effective Messages for Improving Public Understanding of Engineering

Project Information


Project Title:	Developing Effective Messages for Improving Public Understanding of Engineering
PIN:	CEEX-R-06-01-A
Major Unit:	National Academy of Engineering
Sub Unit:
RSO:	Pearson, Greg
Subject/Focus Area:

Project Scope
The goal of this project, to be carried out by the National Academy of Engineering Program Office, is to encourage coordinated, consistent, and effective communication by the engineering community about the role, importance, and career potential of engineering to a variety of audiences, including school children, their parents, teachers, and counselors; policy makers at the local, state, and federal level; and the public at large. The goal has three objectives: 1. Identify a small number of messages that appear likely to encourage greater public understanding of engineering, 2. Test the effectiveness of these messages in a variety of audiences, and 3. Disseminate the results of the message testing to the engineering community. The approximate start date for the project is February 28, 2006 The project is sponsored by the National Science Foundation A report will be issued at the end of the project in approximately 18 months. Note as of 1-10-2007: The project duration has been extended. The approximate release date of the final report is early Spring, 2008 The project is sponsored by the National Science Foundation, the Georgia Institute of Technology and the S.D. Bechtel, Jr. Foundation


Project Duration:	18 months
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